This year’s CinemaCon is turning out all kinds of news. For example, we’re getting an animated adaptation of Joseph and the Amazing Technicolor Dreamcoat.
In case you aren’t aware, that’s a musical (as in theater) by Andrew Lloyd Weber. It’s based on the biblical tale of Joseph, who is given a “coat of many colors” by his father Joseph. His brothers are jealous, and end up selling him into slavery.
Later, he discovers he has an amazing power to interpret dreams and foretell the future. This leads him to become a trusted adviser of the Pharoah, and he eventually saves the land and is reunited with his family.
By the end, everyone’s friends again, including the Pharaoah. Which doesn’t make a lot of sense, really. Anyway, there’s plenty of singing, dancing, and psychedelic visuals.
Not Very Religious
The original musical was written in 1969, and isn’t all that religious. It focuses more on the “groovy, man” side of the Old Testament*. The animated movie will likely follow in the same mold.
The film also features new songs by Weber and his frequent collaborator Tim Rice. This isn’t unusual for Joseph, as they’ve added new songs to the story more than once over the years.
What is unusual is that this marks the first animated adaptation of an Andrew Lloyd Weber musical.
STX Entertainment Diving Into Animation
Elton John is producing it (because of course he is), with funding from STX Entertainment. STX was formed in 2014, and has already made a name for themselves with low-budget, high-performing films like Hardcore Henry and The Boy.
They seem to be stepping up their game this year. They’re behind the Luc Besson space-fest Valerian and the City of a Thousand Planets, which is their highest-budgeted film to date at $180 million.
STX hasn’t released any animated films yet, but Joseph is just one of at least four feature cartoons currently in the works. 2019 will see the release of Ugly Dolls, based on the popular toys. Beyond that, they have Joseph, along with separate projects starring Adam Sandler and Eddie Murphy.
No further details on Joseph and the Amazing Technicolor Dreamcoat yet, but stay tuned.
*Old Testament not actually groovy.